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AT9M
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提供給對IMDB好奇的網友

雖然和影片討論沒有直接關係,但或許你和我一樣,常到IMDB找資料,剛好今天看到一則報導,提供給對IMDB有興趣的網友

文章出處
http://taiwan.cnet.com/news/softwar...20106704,00.htm

IMDB小兵立大功

在倫敦西方港市布里斯托郊外的Stoke Gifford村,網際網路電影資料庫(Imdb)創始人兼總經理獨自工作,連個助手也沒有,只透過即時通訊(IM)與全球各地和母公司Amazon.com西雅圖總部的職員聯絡。

但根據ComScore Media Metrix的統計Imdb已成為全球人氣排名第十的娛樂網站,4月份不重複的到訪人次高達1,860萬人,比去年同期激增67%。

Needham咧著嘴笑說:「人人都以為,我們坐擁巨大的辦公室。我總是說:『網際網路就是我們的總部。』」


這位稚氣未脫的39歲男子看起來與普通人無異,但因為他一手把Imdb建立成強大的網路媒體資產,而成為當代的網路傳奇人物。多年來,Imdb默默營運,業務幾乎與母公司完全分開,只巧妙地鼓勵使用者上Amazon網站購買影音產品。Amazon八年前併購Imdb。

Needham說:「我們從未坐下來苦思,在網際網路上怎麼賺錢。這是我們的志業。本公司創立初期,還沒有營利性的網際網路服務。」

即使如此,Imdb與其他媒體合流的時刻也許即將到來。電影公司主管已和Amazon合作開發一種下載服務,讓消費者用桌上型電腦燒錄DVD。對傳聞中的計畫,Amazon和Needham不予置評,但觀察家預測,Imdb可能在Amazon的媒體策略中扮演更重要的角色。可靠消息來源透露,派拉蒙(Paramount)、環球(Universal)、華納兄弟(Warner Brothers)等電影公司,都參與這項計畫。

數周前聽取Amazon策略簡報的某位媒體公司主管私下表示,這項計畫仍未定型。但他指出,Imdb大受歡迎的主要原因之一,就是每當你用搜尋引擎尋找任何已播映過的電影、電視節目名稱或名人的姓名,Imdb的連結總是出現在搜尋結果頁的頂端。

這在零售業相當於佔據最顯眼的貨架空間,或用電視術語來說,形同佔據單一的頻道,而不是被總計284個頻道瓜分。

Amazon正醞釀大規模的媒體計畫,例如默默開發www.a9.com搜尋引擎,以多重媒體格式呈現搜尋結果的特色和Google、雅虎等較大的對手區隔。同時,Imdb的人氣扶搖直上,讓Amazon在數位媒體界的影響力如虎添翼。

Needham和一些電影同好在1990年聯手創立Imdb,當時只是個電影資料庫線上公布欄。那時,Needham在布里斯托擔任惠普公司的工程師,還不是很清楚如何籌資支持這個網站。到1998年,Imdb已小有名氣,成為受眾多網友喜好的網站,開始有許多公司上門來與Needham洽談收購事宜。


1998年1月,Amazon執行長Jeff Bezos邀請Needham到倫敦一家飯店會談。Bezos告訴 Needham,他認為這座電影資料庫可協助Amazon銷售VHS錄影帶和DVD影碟,並肯定Imdb必須獨立營運,以維持其特色。當然,Amazon承諾負責處理技術問題,並撥出資源協助系統升級。

如今,Imdb已是賺錢的網站,而且財源廣進:賣****、銷售宣傳照、收取內容授權費、透過合夥商銷售電影票,並提供Imdb Pro加值服務(2002年開始)。年付99美元,Imdb Pro的訂戶即可取得更豐富的電影資訊,例如電影預算和電影製作等細部資料。這項服務詳盡地記錄每部電影的製片、導演、演員等相關工作人員的資料,已成為實質的電影人名錄。

Imdb最聰明的功能,或許是明星評分(Starmeter)和電影評分(Movimeter)功能。此功能依照搜尋主題,根據電影人和電影受歡迎的程度評分。不令人意外地,拜她主演的電影「達文西密碼」之賜,奧黛莉朵杜(Audrey Tautou)上周高居Starmeter人氣明星排行榜冠軍,比去年初的第215名大幅躍進。

和社交網站一樣,Imdb也因為邀請訪客共同參與,而大受歡迎。Needham說,去年使用者上傳到這座線上電影資料庫的資訊多達1,600萬筆,加入了諸如好萊塢影星在海外拍了哪些****片,或他們為哪些電玩遊戲作幕後配音等資訊。

使用者不主動添加資料的時候,就是閱覽、評論或反駁別人的文章--如今該網站已詳細列出與總計78.7萬部電影、電視節目和電玩遊戲titles相關的資料。例如,查閱Imdb,便知珍妮佛葛蕾(Jennifer Grey)在1986年電影「Ferris Bueller」飾演Jeanie一角,而珍妮佛安妮斯頓(Jennifer Aniston)飾演的Jeanie則是「Ferris Bueller」電視影集 (1990年)的劇中人物。

網友提供這些資料後,會由Imdb的編輯團隊加以監看,而這些編輯都具有強烈的使命感和責任心。若他們忽略了某些事實謬誤,通常也會有使用者協助揪錯,然後提醒編輯群注意。

Needham對公司營運狀況只低調表示,Imdb目前是賺錢的,員工人數超過50人,遍布美國、英國、瑞士和德國。他一再強調,在Imdb,「顧客才是名人」,公司不是。

至於他的個人財富,可從1998年4月Amazon收購Imdb時宣布的訊息窺知一二。當時的聲明說,Amazon透過以股票為主的交易,買下Imdb與另外兩家歐洲公司,交易總值接近5,500萬美元。這些股票如今的市值約2.13億美元。雖然不清楚Needham本人可分得多少,但想必相當可觀。

但Needham穿著打扮仍像一般人,開著豐田汽車上班,在Stoke Gifford有一間把昔日住宅改裝的辦公室,車程15分外則是他的「夢幻屋」,裡面容納他最引以自豪的財產--總計7,500部、而且日益增加的電影,大多數是DVD。

被問到是否有一天,他會把這些片藏統統數位化,存入硬碟裡,Needham不以為然。他說:「我喜歡親手觸摸東西的實體感。」
     
      
__________________
-----------------------------------------
時間寶貴,謹慎挑片.
生命有限,多看好片.

此文章於 2006-05-31 01:04 AM 被 AT9M 編輯.
舊 2006-05-31, 01:00 AM #1
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AT9M離線中  
ump45
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這篇紐約時報的報導
真是好文章
為什麽台灣的報紙 都看不到這種水準的報導

原來IMdb的成立 也只是一種熱情和偶然而已
多數讓人欽佩的事物
開端多是微不足道者
是無法經過特殊設計和精密操控的
 
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私ソ部落格-Black Vault-


I know what you're thinking:
"Did he fire six shots, or only five?"
Well, to tell you the truth in all this excitement,
I've kinda lost track myself.
But, being this is a .44 Magnum,
the most powerful handgun in the world,
and would blow your head clean off,
you've got to ask yourself one question:

"Do I feel lucky?"

Well, do ya.......punk?
舊 2006-05-31, 03:50 AM #2
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ump45離線中  
cocodfg
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加入日期: Jun 2004
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因為人家是報導"應該要報的",不是報"想要爆的"
這篇文章很好,感謝樓主介紹
希望我也能有主角的熱情...
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舊 2006-05-31, 04:16 AM #3
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cocodfg離線中  
S.A
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推一下...
想不到由來是這樣子的!

希望IMDB可以繼續維持低調,好好的經營
希望以後可以有官方中文網站...
我的小小希望啊...
舊 2006-05-31, 05:41 AM #4
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S.A離線中  
superstition
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加入日期: Oct 2002
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以前不必註冊就可以看 Message Boards
現在要註冊
有點不方便
不過還是最常去 IMDB
感覺資料還是比 Amazon 多
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自由軟體技術交流網
http://knoppix.tnc.edu.tw/
Knoppix 中文交流網
http://sourceforge.net/
sourceforge
目前的音響 :
Logic A-35 + AE EVO1
舊 2006-05-31, 08:56 AM #5
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coolchet
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我最怕 加值服務 了

那表示即將將使用IMDB的人分成兩種
一種是有交錢的 一種是沒交錢的
沒交錢的使用者將來大概只能看到陽春資訊了????
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舊 2006-05-31, 11:34 AM #6
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ethanethan
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原文
BRISTOL, England--The closest that Col Needham gets to corporate life is the Dilbert calendar in his neat office--a converted bedroom in a quaint house in the ancient village of Stoke Gifford, a suburb of Bristol, the harbor city that is 90 minutes west of London by train.

As the founder and managing director of the Internet Movie Database, Needham might just be the archetype of the telecommuting Web-head. The site he founded and runs ranks as the 10th-most-popular entertainment spot online, according to ComScore Media Metrix. It had 18.6 million unique visitors in April, a 67 percent surge from a year earlier.

In Stoke Gifford, Needham works solo--without even an assistant--but is in constant contact by instant message with other employees scattered across the globe and at the Seattle headquarters of Amazon.com, which acquired the business eight years ago. "Everybody assumes that we have a massive office complex on Wilshire Boulevard," Needham said with a grin. "I always say, 'We're headquartered on the Internet.' "

Needham, a boyish, closely shorn 39-year-old walked to the kitchen, put on the kettle and made tea. Part of what makes him a curiosity--beyond his enviable work setup--is that Internet Movie Database, or Imdb for short, has become a classic example of a hobby that turns out to be a powerful media asset. For years, it has quietly gone about its business almost entirely separately from its parent, and only subtly does it encourage users to go to the Amazon site to buy videos.

"We didn't sit down and think, 'What's the best way to make money on the Internet?' " Needham said. "This is very much a labor of love. When we started the company, there was no commercial use of the Internet."

Even so, Imdb's convergence moment may soon be at hand, say studio executives who have worked with Amazon on developing a download service that could let people burn DVDs on their desktops. Though Amazon and Needham decline to talk about plans, Imdb could play a more prominent role in the retailer's media strategy. Paramount Pictures, Universal Studios and Warner Brothers are all involved in the project, executives close to the project have said.

Several weeks ago, one media executive who had been briefed on Amazon's strategy but did not want to be identified because it was still being formulated, pointed out one aspect of Imdb's popularity: if you use search engines to look for the title of virtually any past movie or television show, or the names of celebrities from those realms, Imdb often comes up as the first result.

In the retail business, that is the equivalent of excellent shelf frontage, or, in television, of having a single-digit channel number rather than being relegated to Channel 284 on the cable lineup.
舊 2006-05-31, 11:59 AM #7
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ethanethan離線中  
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There are glimpses of a grander media plan beyond Imdb. For instance, Amazon has quietly built up its own www.a9.com search engine, which places more emphasis on displaying results in multiple media formats than bigger rivals like Google and Yahoo. But even if Amazon's foray into downloading fizzles, Imdb holds its own. Its climb also provides some interesting lessons for burgeoning digital media barons.

Internet Movie Database began in 1990 as a bulletin board database of movie credits. It was started by Needham and some film-buff friends. At the time, Needham was working as an engineer in Bristol at Hewlett-Packard (or, as he says in his native Manchester lilt, "Hewlett Pa-Cod") and had only a rudimentary strategy for financing the site.

By 1998, the database had established itself as a favorite on the early Internet, and Needham was amused to receive a number of buyout approaches.

One was an invitation to a London hotel in January to meet with Jeff Bezos, the founder of Amazon. Bezos told Needham that he thought the movie database could help Amazon sell VHS cassettes and DVDs-- Needham points out that it was in that order in those days--but also recognized that the site would need to be run separately to maintain its personality. Amazon, of course, could handle the technological end and pour resources into upgrades.

Today, Imdb makes money a variety of ways: from advertising, selling publicity photos, licensing its content, selling movie tickets through partners and offering a premium Imdb Pro service (started in 2002). For $99 a year, Imdb Pro subscribers get granular access to all kinds of industry data, like movie budgets and details about films in production. By chronicling everyone who ever worked on a film, the service has become a de facto directory of most everyone from key grips to producers, actors and directors.

Its most clever feature is probably the Starmeter and Movimeter ratings, which gauge the popularity of people and films, based on search topics. To no one's surprise, Audrey Tautou was No. 1 last week on the Starmeter, up from No. 215 early last year, when she joined the cast of "The Da Vinci Code."

Like the social networking sites that are now so popular in media, Imdb has found that much of its success is built on the participation of site visitors. Last year, Needham said, its users submitted information to the database 16 million times, adding minutiae like what commercials Hollywood actors have performed in abroad, or what video games they have done voice-overs for.

When its users are not adding information, they are perusing--or debating and challenging--material related to the 787,000 film, television and video game titles detailed on the site. One can learn, for example, that while Jennifer Grey played Jeanie in the film "Ferris Bueller's Day Off" (1986), Jennifer Aniston played Jeanie in the TV series "Ferris Bueller" (1990).

Those submissions are then monitored--vetted is too strong a word--by a team of editors who take their entertainment geekdom seriously. Any factual mistakes they may not find on their own are usually brought to their attention by users, who also make frequent accusations that some Hollywood wannabes who submit their biographies to the site are padding their resumes.

In Needham's office, the only visible connection to Amazon is a separate laptop that has a secure feed to the company's internal server in Seattle. On the wall is a gift from Bezos: a framed original poster of "Vertigo," Needham's favorite film.

While Needham is thrilled to talk about the business, he is reticent about giving too many details. He does say that the company is profitable, that there are more than 50 employees and that they are in the United States, Britain, Switzerland and Germany. At Imdb, he says repeatedly that "the customer is the celebrity," and that the company is not.

As for his own fortunes, a clue is found in the original announcement of Imdb's acquisition in April 1998. It said Imdb and two separate European businesses were bought mostly for Amazon shares then worth close to $55 million. Though it is impossible to know how the shares were divided among the three companies, the shares would be worth roughly $213 million now.

For his part, Needham dresses like a regular guy, and he drives a Toyota to take me to the train station. But it does turn out that the house in Stoke Gifford is actually just his former home; it now serves only as offices for him and his wife, although it retains all the furnishings, including his daughters' bunk beds.

The Needhams live in what he calls their "dream house" about 15 minutes away. It is there that Needham keeps his prized possession: an ever-growing collection of 7,500 films, mostly DVDs.

Asked whether someday it would all be digital, with his collection floating on a hard drive, Needham thought not: "I like to kick the tires of things I own."


此文章於 2006-05-31 12:04 PM 被 ethanethan 編輯.
舊 2006-05-31, 12:01 PM #8
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ethanethan
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95年剛接觸網路時就無意逛到IMDB
當時有很多電影相關的網站到最後最終極的完整資料還是要連到IMDB
IMDB才得以那麼壯大

這樣的龐大的資料庫真的不簡單
即使中文的那個IMDB可能也沒有這樣的能耐
把一些阿狗阿貓有名無名的網站全部資料化
看完故事原來創造人是英國人
難怪IMDB有英國站
不過我還是搞不清楚英國站和美國佔有啥差異

感謝樓主提供這樣的報導
這是網海茫茫很難尋得的知識
舊 2006-05-31, 12:12 PM #9
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ethanethan離線中  
魔鬼雷普利
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號稱台灣版的IMDB
True電影情報入口網
http://www.truemovie.com/
舊 2006-05-31, 12:54 PM #10
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魔鬼雷普利離線中  


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